A couple of weeks ago I posted a review of Heidi Adnum’s book ‘Taking great photos’ and have been experimenting with putting the techniques to the test. After owning my digital camera for a few years now, I’ve finally (on Heidi’s instruction) actually read the manual! Such an obvious tip, yet one that’s so often over-looked.
I was amazed at just what my camera could do, so decided to play around with the settings to take photos of my handmade clothing for the ‘Eco wear‘ section of my website. Oddly enough, I found myself drawn to the accidental ‘romantic’ effect that occurred when I set my camera to shoot in cloudy conditions. I liked the soft, sepia feel.
Before doing my own shoot I decided to browse the web to get some inspiration from other designers and see how they go about displaying their items. I came across some really creative examples that also showed their work clearly. Here are some of my favourites:
Leiladelle – I love the simple but endearing use of paintbrushes here. It adds a sort of playfulness to the image without taking too much attention from the skirt. In her shop she uses models, intriguing backgrounds, and cute props.
Indigenous Revival – I was drawn to this image because of the use of lighting. The flare adds a sensual softness to the image. In her shop you’ll find natural and neutral backgrounds.
Piel De Lobo – Aside from the fact that this Folksy shop contains real works of art (such as unique prints) I love the way the photographer has made use of a more ‘industrial’ style background to add a certain ‘feel’ that compliments the style of clothing.
Rooby Lane – The use of a neutral background in the majority of the images in this shop gives it a professional edge, and importantly allows the clothing to speak for itself (something which is so important with the amazing and often detailed patterns you’ll find in this shop)
Ellie Ellie ltd – This is just one example of the clever use of props to add just enough interest to a photo. All of the photographs in this shop look professional, with clever use of minimalistic elements.
Ninety5Prints – I included this shop as it perfectly demonstrated something mentioned in Heidi Adnum’s book – making use of natural, neutral backgrounds and opting for wooden coat hangers. Small details that make a huge difference. The fact that the majority of tops in this shop are displayed in this similar way also demonstrates another thing mentioned by Adnum : consistency. This can help people to identify your brand.
From Rags To Bags – The odd one out! Yes, not clothing, but I couldn’t not include this one. I love the feel this rustic-looking chair adds to the image. A wonderful example of how carefully chosen props can communicate and give a certain undertone.